Complete SiteChat FAQ

Everything you need to know about SiteChat's AI marketing assistant, chatbot features, integrations, and capabilities

Getting Started

What is SiteChat?

SiteChat is an AI-powered marketing assistant and chatbot platform that combines multiple essential tools for website owners. It includes a voice-powered AI marketing assistant you can talk to about anything, an intelligent chatbot that learns from your website to help visitors 24/7, Google ranking tracker, competitor analysis tools, website visitor tracking, and proactive engagement features. It's like having a paid marketing employee working for you around the clock.

How do I get started with SiteChat?

Getting started is simple:

  1. Download the app - Available on Apple App Store and Google Play Store, or use the web app at admin.sitechat.io
  2. Create your account - Sign up with your email (no credit card required for 14-day free trial)
  3. Add your website - Enter your website URL and SiteChat automatically learns from your content
  4. Install the code - Copy and paste a simple piece of code onto your website (takes 2 minutes)
  5. Start chatting - Talk to your AI marketing assistant and watch it handle visitor chats automatically

Is it easy to set up?

Yes! Setup takes about 5 minutes. You just paste a small code snippet onto your website - similar to adding Google Analytics. If you use WordPress, there's a dedicated plugin that makes it even easier (just one click). For Shopify users, there's a Shopify app that installs automatically. No technical expertise required - if you can manage your website, you can install SiteChat.

Do I need a credit card for the free trial?

No! The 14-day free trial requires no credit card and no payment details. You can explore all features completely free. If you decide to continue after the trial, you can then choose a plan and add payment details.

AI Marketing Assistant

What can the AI marketing assistant do?

Your AI marketing assistant is like having a dedicated marketing employee available 24/7. It can:

  • Provide marketing advice and strategy recommendations
  • Help you understand your Google rankings and SEO performance
  • Analyze competitor strategies and suggest opportunities
  • Generate content ideas for blog posts, social media, and marketing campaigns
  • Remember your business goals and track your progress
  • Proactively reach out with marketing ideas and suggestions
  • Answer questions about your website traffic and visitor behavior
  • Discuss anything - from business strategy to casual conversation
  • Remember personal details like family, hobbies, and important dates
  • Follow up on previous conversations and unresolved issues

Can I use my voice to talk to the AI assistant?

Yes! SiteChat includes full voice chat capability. You can speak naturally to your AI marketing assistant using your voice, and it responds with voice as well. Choose between Maddy (female voice) or Marv (male voice). Just press the microphone button and start talking - no typing required. It's like having a phone conversation with a knowledgeable marketing expert who's always available.

Does the AI assistant remember our conversations?

Yes! The AI has an advanced memory system that remembers important details from your conversations including business goals, personal information (family members, hobbies, important dates), previous problems you mentioned, suggestions it made to you, and your communication preferences. It can reference previous conversations naturally and follows up on goals and unresolved issues automatically.

Will it proactively contact me with ideas?

Yes! Your AI marketing assistant proactively engages with you based on context and timing. It will check in if you haven't chatted in a while, follow up on goals you mentioned, remind you about unresolved issues, suggest marketing opportunities based on competitor changes or ranking shifts, and provide weekly briefings with SEO and traffic insights. You can control the frequency of these notifications in your settings.

Can I get the AI to email me content like blog posts and reports?

Yes! You can ask your AI assistant to generate blog post ideas, write draft content, create marketing reports, analyze competitor strategies, summarize your SEO performance, and generate content for social media or email campaigns. The AI can send you weekly briefings automatically, or you can request custom reports and content anytime through conversation.

AI Chatbot for Website Visitors

How does the chatbot know what to say to my visitors?

The AI chatbot automatically learns from all the pages on your website. It reads your content, products, services, pricing, policies, FAQs, and blog posts. When a visitor asks a question, it provides accurate answers based on your actual website content. You can also add extra training information, instant answers, and custom responses to make it even more knowledgeable about your business.

How accurate is the chatbot?

The chatbot is as accurate as the information it has access to. It only provides answers based on your website content and any additional information you've given it - it doesn't make up answers or guess. If it doesn't know something, it will either ask for clarification or notify you to take over the conversation. The more detailed your website content and training information, the more accurate the responses.

What happens if the chatbot can't answer a question?

If the chatbot doesn't have enough information to confidently answer a question, you can configure it to send notifications to your team members who can step in and take over the conversation. You'll receive alerts via desktop notification, mobile notification, or email (depending on your settings). You can then join the chat seamlessly and the visitor won't even notice the transition.

Can I take over a chat from the AI?

Absolutely! You can take over any chat at any time. SiteChat includes full live chat functionality - you can see all active visitor conversations, join any chat seamlessly, and have multiple team members collaborate on conversations. The visitor gets real-time responses whether from the AI or from you.

Can the chatbot proactively engage visitors?

Yes! SiteChat includes proactive engagement features called Intent Triggers. You can configure the chatbot to automatically start conversations based on visitor behavior such as exit intent (when they're about to leave), scroll depth (after scrolling a certain percentage down the page), time on page (after spending a specific amount of time), or custom triggers. You can customize the message for each trigger and even schedule them for specific days and times.

Getting More Customers

How does SiteChat help me get more customers?

SiteChat helps you get more customers in multiple ways:

  • 24/7 Customer Support - AI chatbot answers visitor questions instantly, even when you're asleep
  • Proactive Engagement - Automatically reaches out to visitors before they leave, increasing conversions
  • SEO Improvement - Google ranking tracker helps you monitor and improve search positions
  • Competitive Advantage - Competitor analysis reveals opportunities they're missing
  • Visitor Insights - Real-time tracking shows who's on your site and what they're interested in
  • Better Experience - Visitors get instant answers instead of waiting for email responses
  • Lead Capture - Mailchimp integration automatically collects email addresses
  • Order Tracking - Shopify/WooCommerce integration lets customers check order status instantly

Can I see who is visiting my website right now?

Yes! SiteChat provides real-time visitor tracking. You can see all current visitors on your website, what pages they're viewing, how long they've been there, where they came from (traffic source), their location, device type, and their complete journey through your site. You get notifications when new visitors arrive or when previous visitors return.

Does it track where my customers come from?

Yes! SiteChat tracks both the initial traffic source (first touch attribution) and ongoing visitor sources. It captures UTM parameters from your marketing campaigns, so you can see which Facebook ads, Google ads, Instagram posts, or other campaigns are driving visitors and sales. The ecommerce tracking feature links actual orders to traffic sources, showing you the ROI of each marketing channel.

Google Ranking Tracker & SEO

How does the Google ranking tracker work?

SiteChat automatically identifies the keywords your website is targeting and tracks your Google search ranking positions. It checks your rankings regularly (daily, weekly, or monthly depending on your plan) and shows you historical data so you can see ranking trends over time. You get visual indicators showing if rankings went up, down, stayed the same, or if there are new keywords ranking. You can also manually add specific keywords you want to track.

Will I get alerts when my rankings change?

Yes! You can enable SERP (Search Engine Results Page) change notifications in your settings. When your Google rankings change significantly, you'll receive email notifications so you can respond quickly. This is especially important for tracking ranking drops that could impact your traffic.

How many keywords can I track?

You can track unlimited keywords! SiteChat automatically discovers and tracks all keywords your website ranks for. There's no limit to the number of keywords monitored. You can view them sorted by position, search volume, or ranking changes.

What is the Marketing Intelligence feature?

Marketing Intelligence is your AI assistant proactively analyzing your SEO performance, competitor activities, and market opportunities. It sends you regular alerts (weekly for Professional, daily for Business/Enterprise plans) with insights about ranking changes, competitor movements, keyword opportunities, and recommended actions. It's like having a marketing analyst reviewing your data and giving you strategic advice.

Competitor Analysis

What can I see with the competitor analysis tool?

The competitor analysis tool provides comprehensive monitoring of competitor websites:

  • Content Changes - Detects when competitors add or remove pages, blog posts, or products
  • Keyword Rankings - Tracks which keywords they rank for on Google and their positions
  • Keyword Opportunities - Shows keywords they rank for that you don't (gaps in your content)
  • Average Position Comparison - Compare their overall ranking performance to yours
  • Visibility Metrics - See their overall search visibility
  • AI Change Summaries - Get plain English explanations of what changed and why it matters
  • Historical Timeline - View all changes over time with dates and details
  • Content Topics - Suggestions for topics they cover that you should add
  • Technical Improvements - Recommendations based on competitor site analysis

How many competitors can I track?

The number of competitors depends on your plan: Professional plan doesn't include competitor tracking, Business plan allows 1 competitor, and Enterprise plan allows up to 3 competitors. Each competitor is monitored automatically with regular updates.

How often does it check competitors?

Competitor monitoring frequency depends on your plan. Business plans get weekly checks, while Enterprise plans receive daily monitoring. You can also manually refresh the analysis anytime to get the latest competitor data.

Language Support

Can the chatbot speak different languages?

Yes! SiteChat supports 17+ languages including English, Spanish, German, Japanese, French, Chinese, Portuguese, Italian, Dutch, Polish, Vietnamese, Indonesian, Czech, Korean, Ukrainian, Arabic, and Greek. The AI chatbot automatically responds in whatever language the visitor uses. If a visitor writes in Spanish, it responds in Spanish. If they write in Korean, it responds in Korean.

What is the Auto-Translate feature?

Auto-Translate (available on Enterprise plan) automatically translates your chatbot's knowledge base, instant answers, intent triggers, and custom responses into any language. This means even if your website content is only in English, the chatbot can accurately answer visitor questions in Spanish, Japanese, Arabic, or any other supported language. It uses Google Translate API with intelligent caching for fast, accurate translations.

Can I use my voice to speak in different languages?

Yes! The voice chat feature supports multiple languages. You can speak to your AI marketing assistant in any supported language using your voice, and it will understand and respond in that same language naturally. The voice recognition and text-to-speech work across all supported languages.

Integrations & Platforms

Can I use this with Shopify?

Yes! SiteChat has a dedicated Shopify app that integrates automatically. Once installed, the chatbot can answer product questions, help customers find products, provide order status updates when customers provide their order number and order total. The ecommerce tracking also links Shopify orders to visitor journeys, showing you which marketing campaigns drive actual sales.

Does it work with WooCommerce?

Yes! SiteChat integrates with WooCommerce via REST API. You can set it up using a QR code for quick configuration or manually enter your API keys. Once connected, the chatbot can look up order status when customers provide their email address and order number. The ecommerce tracking captures WooCommerce orders and attributes them to traffic sources for ROI analysis.

What other ecommerce platforms are supported?

SiteChat supports Shopify, WooCommerce, BigCommerce, Sellr.com, and any custom or generic ecommerce platform. The ecommerce tracking JavaScript API (SiteChat.trackOrder()) works with any platform - you just need to add a small code snippet to your order confirmation page to track purchases and attribute them to marketing sources.

Can it integrate with my email marketing?

Yes! SiteChat integrates with Mailchimp. When visitors provide their email address in chat conversations, the chatbot can automatically add them to your Mailchimp audience. You just need to configure your Mailchimp API key and audience ID in the settings. This helps you build your email list while providing customer support.

What website builders does it work with?

SiteChat works with ALL website builders including WordPress, Wix, Shopify, Squarespace, BigCommerce, WooCommerce, Webflow, custom HTML sites, and any other platform. You just paste a small JavaScript code snippet onto your website. For WordPress users, there's a dedicated plugin that makes installation even easier (one-click install from WordPress plugin directory).

Features & Capabilities

What's included in each plan?

Professional Plan (£50/month or £500/year):

  • AI Chatbot & Live Chat
  • Website Visitor Tracking
  • Google Ranking Tracker (Monthly)
  • 250 AI message credits/month
  • 30 day data retention
  • Marketing Intelligence Alerts (1/week)

Business Plan (£100/month or £1000/year):

  • Everything in Professional, plus:
  • Google Ranking Tracker (Weekly)
  • Single Competitor Monitoring
  • 500 AI message credits/month
  • 6 months data retention
  • Marketing Intelligence Alerts (1/day)

Enterprise Plan (£350/month or £3500/year):

  • Everything in Business, plus:
  • Google Ranking Tracker (Daily)
  • Competitor Monitoring - Up to 3
  • 1000 AI message credits/month
  • 12 months data retention
  • Auto-Translate feature

Can I customize the chatbot's appearance?

Yes! You can customize the chatbot widget including colors, position, greeting messages, chatbot name, AI persona/personality, instant answers, and proactive engagement triggers. You can make it match your brand and website design.

Can multiple team members use the same account?

Yes! SiteChat supports team collaboration. You can have multiple team members with their own logins, all team members can see visitor chats and join conversations, and you can manage team member access through organization settings. This is perfect for businesses with multiple support agents or marketing team members.

How do I train the chatbot with custom information?

You can train the chatbot in several ways: add a custom AI persona (up to 1000 characters) describing how it should behave, create instant answers for common questions, configure keyword phrase triggers that provide specific responses, and add any additional information about your business that's not on your website. The AI automatically learns from all this information to provide better answers.

What are API limits and message credits?

AI message credits represent the number of AI-powered responses your chatbot can send per month. Each plan includes a certain number: Professional (250), Business (500), Enterprise (1000). This covers both visitor chatbot interactions and your conversations with the AI marketing assistant. The system tracks your usage and shows you a visual meter with remaining credits. If you need more, you can upgrade to a higher plan.

Do you offer a WordPress plugin?

Yes! SiteChat has an official WordPress plugin available in the WordPress plugin directory. Search for "SiteChat Free AI Chatbot for Your Website" in your WordPress admin, install it with one click, and activate. The plugin handles all the code installation automatically - you don't need to manually paste any code.

Privacy & Security

Is my data secure?

Yes! SiteChat uses industry-standard security practices including encrypted connections (HTTPS), secure API authentication with bearer tokens, parameterized database queries to prevent SQL injection, input validation and sanitization, and secure data storage. Your website content and visitor data are protected.

Can I block specific visitors or IP addresses?

Yes! SiteChat includes IP blocking features. You can block specific IP addresses to prevent spam or unwanted visitors, and set IP restrictions to only allow certain IP addresses (IP whitelisting). This helps you maintain control over who can interact with your chatbot.

How long do you keep my data?

Data retention depends on your plan: Professional (30 days), Business (6 months), Enterprise (12 months). This includes chat history, visitor tracking data, and analytics. You can delete your account and all associated data at any time from your account settings.

Do you comply with privacy regulations?

Yes! SiteChat is designed to comply with privacy regulations. We provide a privacy policy, terms of service (EULA), options for account deletion, secure data handling practices, and transparent data retention policies. You maintain control over your data and can export or delete it as needed.

Billing & Support

What payment methods do you accept?

SiteChat accepts PayPal for web subscriptions, Apple subscriptions through the App Store, and Shopify billing for Shopify app users. You can choose monthly or annual billing (save 15% with annual plans).

Can I cancel anytime?

Yes! There are no long-term contracts or cancellation fees. You can cancel your subscription at any time from your account settings. If you cancel, you'll retain access until the end of your current billing period.

Can I upgrade or downgrade my plan?

Yes! You can upgrade or downgrade between plans at any time. When upgrading, you get immediate access to new features. When downgrading, changes take effect at the start of your next billing cycle.

How do I get help if I need it?

SiteChat provides multiple support channels: built-in support system accessible from your dashboard, email support for technical questions, comprehensive documentation and setup guides, and the AI marketing assistant itself can answer many questions about using the platform. We're here to help you succeed!

What if I manage multiple websites?

Perfect! SiteChat supports multiple websites under one account. Each website gets its own chatbot configuration, visitor tracking, SEO monitoring, and settings. You can easily switch between websites using the website selector dropdown. Each website is treated separately for analytics and reporting.

Use Cases & Industries

Is this just for e-commerce or can service businesses use it?

SiteChat works for ANY type of website! E-commerce stores benefit from product question answers and order tracking. Service businesses use it for booking inquiries and service explanations. Local businesses leverage it for location/hours questions and appointment scheduling. Content publishers use visitor tracking and SEO tools. SaaS companies use it for product onboarding and support. B2B companies use it for lead qualification. If you have a website and want more customers, SiteChat helps.

How does it help e-commerce stores specifically?

For e-commerce, SiteChat provides:

  • Product question answers from actual product pages
  • Order status lookup for Shopify/WooCommerce customers
  • Revenue tracking by traffic source (which ads drive sales)
  • Abandoned cart engagement with exit intent triggers
  • Product keyword ranking tracking
  • Competitor store monitoring
  • Customer lifetime value analysis
  • Real-time visitor tracking to engage high-value shoppers

How does it help service businesses?

For service businesses, SiteChat provides:

  • 24/7 answering of service questions (pricing, availability, process)
  • Local SEO ranking tracking for "near me" searches
  • Competitor analysis for nearby competing businesses
  • Lead capture through Mailchimp integration
  • Appointment inquiry handling
  • Service area and hours questions
  • Qualification of leads before human contact

Technical Questions

Will it slow down my website?

No! The SiteChat embed code is lightweight and loads asynchronously, meaning it doesn't block your page from loading. It's designed for minimal performance impact - most users see no noticeable difference in page load times.

Does it work on mobile devices?

Yes! The chatbot widget is fully responsive and works perfectly on mobile phones, tablets, and desktops. The admin interface (for you) is also available as mobile apps on both iOS (Apple App Store) and Android (Google Play), plus a responsive web app that works on any device.

Do I need coding skills to use SiteChat?

No coding skills required! If you can copy and paste, you can install SiteChat. The setup process is as simple as installing Google Analytics - just paste a code snippet onto your website. For WordPress and Shopify users, it's even easier with one-click plugins/apps. All configuration is done through a user-friendly dashboard with no coding needed.

Can I use SiteChat with a single-page application (SPA)?

Yes! SiteChat works with single-page applications built with React, Vue, Angular, and other frameworks. The JavaScript embed code is designed to work with modern web applications, and visitor tracking continues to work as users navigate your SPA.

Is there an API for custom integrations?

Yes! SiteChat provides REST APIs for custom integrations. You can use the API to track orders from any ecommerce platform, integrate with your CRM, push custom data, and automate various functions. API authentication uses secure bearer tokens.

Getting Results

How quickly will I see results?

Results vary by feature. The chatbot starts working immediately once installed - it can answer visitor questions right away. Visitor tracking is instant. SEO ranking tracking begins after the first check (depends on your plan frequency). Competitor analysis takes 24-48 hours for initial data collection. Most users report improved visitor engagement within the first week and measurable improvements in customer support efficiency within the first month.

What kind of ROI can I expect?

ROI varies by business, but typical benefits include: reduced customer support time (many users cut support hours by 50-70%), increased conversions from proactive engagement (10-30% improvement reported), better SEO performance from tracking and optimizing rankings, competitive advantages from monitoring competitor strategies, and time saved on marketing analysis. At £50-350/month, most businesses find SiteChat pays for itself by saving just a few hours of employee time per month.

How does this compare to hiring a marketing employee?

A full-time marketing employee costs £25,000-50,000+ per year (£2,000-4,000+ per month) plus benefits. SiteChat costs £50-350 per month and works 24/7 without breaks, vacation, or sick days. While it doesn't replace human creativity and strategy, it handles the repetitive tasks: monitoring rankings, tracking competitors, answering common questions, engaging visitors, and providing data analysis. Think of it as a marketing assistant that handles the time-consuming tasks so you or your team can focus on strategy and creative work.

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